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Print vs. Ebook

Tablet vs. Books - Photo by SMT Magazine

Tablet vs. Books – Photo by SMT Magazine

The Association of American Publishers (AAP) and the Book Industry Study Group (BISG) launched a statistics model, BookStats, to track shifts in how book content is produced and sold in the digital age. This data provides a comprehensive view of the U.S. book publishing industry measuring its annual net sales revenues and net units.

The 2012 edition includes data provided by 1977 publishers from all four industry sectors: Trade (fiction and non-fiction for adults and children), School / K-12, Higher Education and Professional/Scholarly Publishing.

Collectively, adult eBooks brought in $282.3 million. That’s a 28.4% increase from the same period a year ago. Young adult and children’s eBooks performed even better, jumping 233% to $64.3 million. Sales of adult hardcover books grew too, but modestly, up 2.7% to $229.6 million in 2012.

Infographic by A. Caraballo

Infographic by A. Caraballo

As a result, American publishers are now bringing in more revenue from eBooks than hardcover books.

What’s driving the growth? The increase of ereading devices, from tablets and smartphones to dedicated ereaders, has a lot to do with it.

However, a recent study by Pew Research Center shows an overwhelming 81% prefer a printed book when reading to a child and 69% prefer the traditional book when sharing with friends.



Best Times to Send Email for Opens and Click-Throughs

Email marketing software provider GetResponse analyzed 21 million messages sent from US accounts during the first quarter of 2012. To find out what times during the day are best for email opens and click-throughs,

The study found that 23.63% of all email opens occur within the first hour after delivery. Within the second hour after delivery, the results drop by half.

The top engagement times for email are as follows: 8 AM to 9 AM both for opens and click-throughs; and in the afternoons, 3 PM to 8 PM for opens, and 3 PM and 4 PM for click-throughs.

Time zones have also been considered: Email marketers should keep in mind local times and work routines around the world, and stagger their mailings accordingly, keeping in mind the best times of day for engagement, according to GetResponse.


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